Search Engine Result Page aka SERP, is the result page that you get as a response to the keyword query you raised on your search engine. After you feed keywords in the search bar and hit the search button, you get a huge list of titles along with reference to full version and a small description where you see the keywords that matched with the content. You may get a single page result listing the links or your search engine can return all the links matching your search query. A search engine usually displays three types of listings on their Search Engine Result Page:
- Ø Listings that are indexed by the search engine itself
- Ø Listings that are indexed on the search engine by humans and
- Ø Listings that gives revenue to be listed on the search engine
The former two are known as Organic SERP listings where as the later one is called Paid SERP Listings. There is a stiff competition in SERPs, especially since Google keeps altering the search engine algorithm. These changes may push down your link way down.
So how important is it to be on Top?
In Internet Marketing, a fall from position 1 to Position 2 is a huge fall. The first link on SERP gets the maximum number of hit. Second link receives a lot less clicks. Third and forth links are clicked only when a user is not satisfied (hardly happens) by afore links. Any other links are rarely looked at. Therefore, strategizing your position on SERPs is very important, but before moving to that part, lets get to know about organic and paid SERP listings.
Organic Search Results
When your search engine returns result in response to your keyword query, based on the webpage listing that are most relevant as per the keywords provided to the search engine, this is called organic or natural search result. Organic SERP listing is part of Search Engine Optimization (SEO).
Paid Search Results
Paid results are ads that are displayed on search result along with other organic results. The website owner pays a certain amount of revenue to the search engine owner on every click the website get. Suppose your paid link (ad) is posted on Google. On every click you get on this link, you have to pay a certain amount to Google. These ads are also listed based on the keywords in the content of those ads. This technique is the part of Search Engine Marketing (SEM).
A paid SERP listing and Organic SERP listings can be easily differentiated on search result as search engine place it apart from the organic result placing it generally on top, bottom or rightmost corner. Also, these links are generally bordered, colored or hashed to give visual clues.
-Authored by Sara Bruce. An SEO analyst, who works on removing negative remarks from websites, Visit our pages ‘Remove negative reviews’ & ‘Remove ripoff reports’ to get rid of negative reviews about your site/services.