Google search results pages (SERPS) are the primary source of traffic for most websites on the Internet. Getting found on Google involves a small series of steps that any non-techie can implement. Here’s a quick overview:
1. Make your website SEO-friendly
Ensure all your pages are optimized for search engines by including keywords in the page title and adding description Meta tags. Use SEO friendly URLS, e.g. mysite.com/post-title. Make sure you update your content regularly so search engines can keep coming back to index your content.
2. Search engine submission
Submit your site to Google, Bing and Yahoo search engines. This step is not absolutely necessary if you can build backlinks to your site – a few links will help you get indexed quickly.
3. Link building
Link building is the most effective strategy for getting higher visibility for your site. However, search engines have become smarter over the years, so they expect you to build links naturally. Avoid link farms, link spamming, and low quality links that can get your site banned by Google.
4. Social sharing
Google and Bing give more importance to social signals today, so having social sharing buttons on your site and encouraging visitors to share your content can help you rank favorably for your target keywords.
That’s it! Getting found on Google isn’t such a difficult task, but your visibility also depends on the amount of competition in your niche/keywords. There are many advanced SEO techniques you can learn that will help you rank better, or you could choose to outsource this work to an SEO company.